Sabine to be Honored at Interbike

Outdoor Industry Women's Coalition Honors the Queen Bella!

Sabine Dukes - First Ascent Award

This award recognizes a woman new to the industry who demonstrates strong potential for leadership. This award furthers the vision of OIWC by increasing visibility of talented young women at lower levels in an organization, thereby facilitating and nurturing their leadership skills.

Sabine co-created Velo Bella, a women’s cycling club that now has more than 300 members. She says of her organization, which is staffed entirely by volunteers, “Our mission is to encourage women to take up the sport of cycling. We hope to encourage women by showing how much fun the sport can be. We have a great time, and we hope it shows. We do have a race-focused interest, but welcome any women interested to our team. We have no membership fees and the only requirement of the team is to purchase a jersey, participate in at least one race, and to have fun.”

In her nomination, Sabine is praised as being an inspiration to women everywhere. “In 2001 or 2002 she and a friend founded a cycling club with one mission in mind: Cute uniforms. The group has evolved into Velo Bella, a worldwide collection of pro and amateur racers and rec riders spreading the message that strong women can look good and have fun on a bike. The pros are always race-favorites among the 6-year-old girls at races because of their sassy uniforms. And they inspire women everywhere to be a part of their club and join the party.”

Sabine is also the Controller for Fox Racing Inc. A CPA and Dean's List scholar graduate of San Jose State with a BS in Business Administration, she is at home in the bicycle industry. “It’s a pleasure now coming to work and seeing other people clomping around the hallways in bike shoes!”

Sabine will receive a scholarship to a Strozzi Institute for Leadership workshop in Petaluma, CA. The popular four-day workshop, “Leadership in Action 1: Principles and Practices,” is valued at $2500.

Awards will be given at the OIWC Gathering, Thursday, Sept. 27 from 5:30-7:30 p.m. in Casanova rooms 503 and 504.